Local Adoption Strategies & Approaches

Assigned to Drigo and adopted from the Draft Pilots Game Guide

Preparation: Foundations for a Regional DHO 

The vision is for SEEDS to sprout and grow in thousands of cities, towns, villages, and bioregions around the world towards supporting the regenerative renaissance.  Getting a team together to collaborate with is an important first step.  

1. Align around purpose, objectives, values 
2. Familiarize team with SEEDS and Seeds, and onboard team to the SEEDS passport
3. Familiarize team with Bioregional DHO Game Guide and start exploring roles / archetypes and getting clear on how to collaborate
4. Gain a clear understanding of compensation and rewards - one idea might be to get some initial sponsors from local regenerative organizations 
5. Study existing approaches and choose one that resonates and is appropriate for local culture and ecosystem

General Strategy & Approach for Activating a Regional Pilot

1. The objective in this approach is described most simply as creating a city guide and local platform for the regenerative renaissance. 
2. We can start by identifying several regenerative organizations we would want to buy goods and services from (social enterprises), as well as organizations focused directly on environmental and social impact (NGOs). 
3. It's very important to find highly attractive, highly regenerative products and services, and the most inspiring local organizations. Some examples: 
1. Products like local organic fruits n veggies, personal care, sustainably crafted furniture, natural medicines, seeds, gardening tools, eco clothing, solar panels, 
2. Services that help people adopt regenerative practices like solar energy, permaculture landscaping, human design readings, personal development coaches, detox retreats, natural health centers, ecological waste management, etc as well as services that help to incubate, grow, and scale regenerative organizations such as social enterprise incubators, marketing services, management consulting, finance services, etc
3. Academies and educational offerings: locally available classes in permaculture, sustainability, finding your purpose, social entrepreneurship, natural healing, leadership, personal development
4. City / Town Hubs: 'hubs' aligned with our values such as coworking spaces (like Impact Hub) vegan / vegetarian restaurants that like to host events, community centers, and other ‘hubs’ that demonstrate sustainability and regenerative practices
5. Nearby ecovillages and eco resorts: Within 1-3 hours of your city / town, inspirational eco villages and eco resorts where comprehensive regenerative solutions are demonstrated
4. Engage 3-4 organizations to start with that are enthusiastic about the idea, and ideally at least 1 or 2 that are well known / recognized leaders in the community

Phase 1: Local ‘Regenaissance’ Alliance

1. Organizations get to know each other, trade with each other, give each other great deals, and help prepare each other to grow / scale 
2. Owners / managers / representatives of these organizations meet together periodically (2x per month) at City Hub(s) / online 
3. Apply for Alliance Share and Campaigns to kick things off → shared goal: help support local people and organizations to experience regenerative lifestyle
4. Buy Seeds & Hold Seeds for owners & team members as investment and way to build wealth 
5. Onboard all organizations on to a marketplace (LocalScale or other) that can accept Seeds

Phase 2: Soft Launch 

1. Ensure marketplace / platform has enough local organizations to make it attractive for visitors to come and wish to shop / learn / travel
2. Have campaigns in place to reward regenerative behaviors (clean up trash, plant food, transform home, plant trees) 
3. Identify, engage, and onboard local media organizations with good following, and talk to local magazines, radio show hosts, influencers.  Focus on the message of using blockchain and new financial and governance systems to support the regenerative renaissance
4. Each participating organization does a social media campaign to promote the alliance and the campaigns
5. Host monthly gatherings to introduce people to Seeds, to alliance members, and to brainstorm campaigns