Local Adoption Strategies & Approaches

Assigned to Drigo and adopted from the Draft Pilots Game Guide

Tyler (4/18): Drigo, thanks for all the work on the deck and translating it into here. This is awesome! I have a suggestion for a bit of a major reframe though, which I think would change this page significantly, yet still leave opportunity for all this content below to remain. 

I think we need to start with a very honest statement, that "we don't know how to successfully birth or support local SEEDS/DHO adoption pilots, yet." It's never been done. None of us have ever done it. Yes, we all bring relevant experience, wisdom, and current efforts to the table, but we have no idea whether the below approach is what's best, and furthermore, each local context will be different and require different approaches, so there's no way the below approach fits all contexts well. 

This currently reads as if there's a trusted approach we recommend, and it should just be followed right away. I'm all for the "go go go!" mentality and putting out content we think can be helpful, but I think we need to embrace and frame our position as an organization inquiring/documenting/synthesizing into what is best, rather than one that already knows. That can still hold an urgency and bias towards action, but I think it needs to be framed as urgency of discovery and a bias towards impactful actions and experiments that produce insights that inform further actions and experiments etc... Also, I think this could benefit from honoring the human element much more. It currently feels a bit mechanical and "if-then" logical, without any celebration of how all of this work is based on human relationships and trust building, in complex unpredictable environments.

I'd love for this page to talk more about What Samara is doing/wants to do to discover the best adoption strategies/approaches, and what some of our current thinking is for one particular context (e.g. the below content). There's no mention of Samara in this page (which totally makes sense given the title and what you were asked to provide here) but I think it could improve by bringing Samara into it more - discussing the relationship between Samara and ever-evolving local adoption strategies and approaches, and the many ways we'll be gathering insights (e.g. references to the other pages in this section) to inform and evolve the guidance we offer.  

If you hear me and are aligned, let me know if you'd like my help writing, but won't be online until about 12 AM UTC 4/19.

If you're not feeling the reframe at this point in time, let me know too!

Preparation: Foundations for a Regional DHO 

The vision is for SEEDS to sprout and grow in thousands of cities, towns, villages, and bioregions around the world towards supporting the Regenerative Renaissance. Getting a team together to collaborate with is an important first step.  

1. Align around identity, purpose, objectives, values 
2. Familiarize team with SEEDS and Seeds, and onboard team to the SEEDS passport
3. Familiarize team with Bioregional DHO Game Guide and start exploring roles / archetypes and getting clear on how to collaborate
4. Gain a clear understanding of compensation and rewards - one idea might be to get some initial sponsors from local regenerative organizations 
5. Study existing approaches and choose one that resonates and is appropriate for local culture and ecosystem

General Strategy & Approach for Activating a Regional Pilot

1. The objective in this approach is described most simply as creating a city guide and local platform for the regenerative renaissance. 
2. We can start by identifying several regenerative organizations we would want to buy goods and services from (social enterprises), as well as organizations focused directly on environmental and social impact (NGOs). 
3. It's very important to find highly attractive, highly regenerative products and services, and the most inspiring local organizations. Some examples: 
   1. Products like local organic fruits and vegetables, personal care products like biodegradable and ethically sourced soaps, sustainably crafted furniture, natural medicines, seeds, gardening tools, eco clothing, solar panels and associated clean energy home systems, composting tools, locally produced organic and biodynamic packaged foods and beverages 
   2. Services that help people adopt regenerative practices like solar energy, permaculture landscaping, human design readings, personal development coaches, detox retreats, natural health centers, ecological waste management, etc as well as services that help to incubate, grow, and scale regenerative organizations such as social enterprise incubators, marketing services, management consulting, finance services, etc
   3. Academies and educational offerings: both locally available in person classes as well as globally accessible online courses with a focus on permaculture, organic farming, waste management, conservation, climate change, carbon offsetting, clean energy and energy efficiency, water efficiency, and personal and professional development including finding your purpose, social entrepreneurship, natural healing and detox, leadership, mental wellbeing, conscious parenting, romantic relationships, etc
   4. City / Town Hubs: 'hubs' aligned with our values such as coworking spaces (like Impact Hub) vegan / vegetarian restaurants that like to host events, community centers, and other ‘hubs’ that demonstrate sustainability and regenerative practices
   5. Nearby ecovillages and eco resorts: Within 1-3 hours of your city / town, inspirational eco villages and eco resorts where comprehensive regenerative solutions are demonstrated where one can visit, take courses, meet like minded folks, and in some cases even choose to build a home
      
   6. Environmental & Social Regeneration - Carbon offsetting, planting trees, protecting natural reserves, tackling local poverty and homelessness, campaigning for human rights, and generally speaking teaming up with others to help heal & regenerate humanity and the environment. Every activated 'chapter' / bioregion should / could also help direct local residents towards amazing organizations doing inspiring and meaningful work. Ideally ones that will not only accept Seeds / BTC / ETH / Fiat, but also ones that will accept volunteers and visitors.
4. Engage 3-4 organizations to start with that are enthusiastic about the idea, and ideally at least 1 or 2 that are well known / recognized leaders in the community

Phase 1: Local ‘Regenaissance’ Alliance

1. Organizations get to know each other, trade with each other, give each other great deals, and help prepare each other to grow / scale 
2. Owners / managers / representatives of these organizations meet together periodically (2x per month) at City Hub(s) / online 
3. Apply for Alliance Share and Campaigns to kick things off → shared goal: help support local people and organizations to experience regenerative lifestyle
4. Buy Seeds & Hold Seeds for owners & team members as investment and way to build wealth 
5. Onboard all organizations on to a marketplace (LocalScale or other) that can accept Seeds

Phase 2: Soft Launch 

1. Ensure marketplace / platform has enough local organizations to make it attractive for visitors to come and wish to shop / learn / travel
2. Have campaigns in place to reward regenerative behaviors (clean up trash, plant food, transform home, plant trees) 
3. Identify, engage, and onboard local media organizations with good following, and talk to local magazines, radio show hosts, influencers.  Focus on the message of using blockchain and new financial and governance systems to support the regenerative renaissance
4. Each participating organization does a social media campaign to promote the alliance and the campaigns
5. Host monthly gatherings to introduce people to Seeds, to alliance members, and to brainstorm campaigns