Thinking about boxes

Introduction

The concept of the "Organization-in-a-Box" (and later the "Marketplace-in-a-Box and Village-in-a-Box) came from several places:

• the tangible aspect of a "box", something you can hold in your hands
• the delivery aspect of "shipping and handing out boxes to clients"
• the blurred line between the digital and the physical (deck of cards)
• the Adobe Kickbox concept for innovation teams (see attachments)